Growth Marketing Manager

What you’ll own

• Build AGP’s growth marketing function from the ground up, with the core goal of generating high-quality leads that convert into booked calls, sales opportunities, and revenue.
• Own the full marketing plan across content, paid campaigns, email, website, funnels, and outbound support, deciding what to prioritise based on lead quality and conversion impact.
• Build and run the content engine, including the content calendar, LinkedIn posts, email broadcasts, proof posts, case studies, lead magnets, and repurposed founder-led content.
• Shape core campaign copy: LinkedIn posts, email broadcasts, landing page messaging, paid ad angles, lead magnets, and outbound messaging support.
• Own funnels and conversion from first touch to booked call, including landing pages, website CTAs, testimonials, proof assets, nurture flows, follow-up, and drop-off points.
• Work closely with the outbound / cold email team to improve ICP targeting, messaging, offers, proof points, follow-up angles, and lead quality.
• Own paid campaigns from strategy and setup through to testing, tracking, optimisation, and reporting.
• Report clearly on leads, booked calls, conversion rates, channel performance, and revenue influence, so we can see what is working and what needs to change.
• As the marketing function grows, identify what future support is needed, whether that is a copywriter, designer, paid ads specialist, or other specialist resource.

What success looks like

• Better lead quality, not just more leads
• More booked calls generated or influenced by marketing activity
• Campaigns launched, tested, optimised, and improved quickly
• Clear ownership of paid, content, funnel, email, and website performance
• Strong alignment between marketing, outbound, and sales feedback
• Clear reporting on what is working, what is not, and what needs to change
• Practical recommendations on what to scale, pause, fix, or resource next
• A stronger marketing function that can grow beyond one person over time

• 4+ years in growth marketing, demand generation, performance marketing, or similar
• Proven experience generating qualified B2B leads
• Strong copywriting and content creation ability
• Experience with paid ads, funnels, landing pages, testing, and reporting
• Comfortable with GA4, UTMs, tracking, and performance data
• Strong understanding of lead quality, booked calls, conversion, and revenue impact
• Comfortable working fast in a founder-led business
• Available to work Monday to Friday, 09:00–17:00 SAST / GMT+2.